why does makeup appeal to women?

answers1: Because most females are, in a way, vain and conscious about
their looks. Makeup helps women feel better about themselves and their
outward appearance. <br>
In response to your question regarding how to persuade women to
purchase makeup: <br>
Usually, new, interesting concepts of makeup goes a long way with
women and their beauty products. Cleansing hair conditioners, clear
foundation, makeup with multiple uses (such as NARS The Multiple), and
foundation in an airbrush bottle are only a few examples of modern-day
innovative makeup. Prices matter too, but newer concepts matter much
more.
answers2: Most people want makeup because they think they will look
better, and personally (i wear makeup) i think it does help your
appearance. Women and men buy makeup because commercials use all the
prettiest models, and even touch them up on their computers, so people
think that they will look like that, even though in reality, nobody
ever will. Hope i helped :D